est. FEBRUARY 2021
ZCLfeed was created to boost CHENLE's brand reputation ranking by making daily reminders through tweets and creating tutorials to help fans.
We will do our best to make this convenient for everyone! We are not perfect and we will make some mistakes but we hope for your understanding.
Let's all work hard to give CHENLE what he deserves!
WHAT IS BRAND REPUTATION?
It is the data collected by the Korean Business Research Institute every month based on four (4) different indexes, namely: consumer participation, media coverage, communication (or interaction), and community.
An idol with a high brand reputation is considered to be someone who attracted the general public's attention, is talked about and looked up on search engines frequently. This increases exposure and potentional brand deals to said idol.
PARTICIPATION INDEX
is based on the amount times CHENLE's name and related tags are searched in different search engines
MEDIA INDEX
is based on the amount of published blogs and articles that are mentioning and are about CHENLE
COMMUNCATION INDEX
is based on the amount times CHENLE is
mentioned in online articles
COMMUNITY INDEX
is based on the amount of times CHENLE's tags are used in social media platforms
HOW TO BOOST CHENLE'S BRAND REPUTATION
| WHEN | WHAT | INDEX TO BOOST |
|---|---|---|
| everyday at 9PM KST | Akdong Seoul reminder | COMMUNITY |
| every M,W,F and every weekends at 11:22AM KST | search engine shortcut links | PARTICIPATION |
JANUARY 2021 (TOTAL: 473,469)
| PARTICIPATION | MEDIA | COMMUNICATION | COMMUNITY |
|---|---|---|---|
| 53,550 | 84,493 | 169,744 | 165,682 |
MAY 2021 (TOTAL: 790,068)
| PARTICIPATION | MEDIA | COMMUNICATION | COMMUNITY |
|---|---|---|---|
| 57,177 | 311,751 | 222,210 | 198,930 |
JUNE 2021 (TOTAL: 430,980)
| PARTICIPATION | MEDIA | COMMUNICATION | COMMUNITY |
|---|---|---|---|
| 87,433 | 77,542 | 45,482 | 220,552 |
JULY 2021 (TOTAL: 492,033)
| PARTICIPATION | MEDIA | COMMUNICATION | COMMUNITY |
|---|---|---|---|
| 90,128 | 80,983 | 139,105 | 181,818 |
AUGUST 2021 (TOTAL: 350,051)
| PARTICIPATION | MEDIA | COMMUNICATION | COMMUNITY |
|---|---|---|---|
| 56,840 | 52,174 | 77,681 | 163,355 |